Key to successful international enterpreneurship


Czech republic mobility in February 2017: “The Key to Successful International Entrepreneurship”

The third and last mobility - exchange including students, teachers, municipality representatives and companies’ representatives took place from 12 - 17 February 2017. The event was hosted by Masarykova Obchodní akademie Jičín (MOA Jičín). Jičín is situated to the northeast of Prague, the capital of the Czech Republic. The agenda for this week is enclosed as a separate document (Annex 1). This document provides a short description of each day and records the agreements that were made.

On Sunday the 11th of February, delegations from the Netherlands and Slovakia arrived in Jičín. Students/teachers/municipalities and companies representatives were present. List of attendance is enclosed as separate document (Annex 2). The visitors were welcomed by teachers and a municipality representative in front of the two Hotels where the visitors stayed for the week. Both Hotels are situated in a convenient location in the city centre 5-minutes-walk from MOA Jičín. All the participants were accommodated and the programme of the upcoming week was explained in more detail. The students enjoyed seeing each other for the second time, socialized and relaxed after long journey.

On Monday the 12th of March, the entire delegation was received at MOA. 60 students, 14 teachers and 2 representatives were officially welcomed by the head teacher of MOA, Ing. Jiří Tajč. Students from the Czech Republic gave presentations on the Czech public, The local region – The Czech Paradise and their school MOA Jičín. A lot of pictures were taken and interviews were made by local press and later articles released in printed and electronic versions.

After welcoming speeches, all participants were taken on a city walk through Jičín which was organised and led by the Czech students. They learned more about the rich history of the city, which is considered the “Gate to Czech paradise” and the “town of fairytales”. All the participants were shown numerous sights of national significance, such as Valdická gate, The Wallenstein Chateuax and musem, the St. Jacobs Church and many other major buildings and interesting things. The Dutch and Slovak delegations were also acknowledged about the current economic situation of the region.

After lunch at both Hotels where the visitors were staying, the group moved to the premises of MOA Jičín. The premises of the school are a beautiful mixture of an old villa and a new building with a gym and hallway, we were proud to show our partners our beautiful school building. Compared to Alfa College, MOA offers limited fields of studies, Business Administration, Leisure studies, Foreign languages and last but not least a mixed study program IT technology in Business. Czech vocational schools tend to be divided into several smaller schools, each of them specializing on particular fields. The group later was divided into 2 groups – tourism and trade and all the Dutch and Slovak students practiced their presentations to make them perfect for the following days. This was monitored by teachers and with assistance of Czech students. Later on in the afternoon the students were involved in buddy-system interactive games and they met their buddies in person again.

Meanwhile teachers, municipalities and company’s representatives were discussing and editing the agenda for the following days and also analysing draft version of KSIE website, discussing in detail particular sections, evaluating work which had been performed by the Czech colleagues. It was agreed which parts of the website might be replenished by the CZ webmaster and what information must be supplied by which party. The Intellectual Output on “Global citizenship” titled “Young International Entrepreneur” was also briefly discussed.

In the evening all the group met in a local bowling arena to play this very popular game. All the students and teachers mixed well and the students had a wonderful change to practice their English skills.

Tuesday, the 14th of October First event of the day was the official welcoming at the chateaux of Jičín. The group was finally complete as they were accompanied by Martin’s vicemayor Mr. Imrich Žigo and his two colleagues from Martin’s municipality. All the visitors were welcomed in the beautiful premises of Jičín’s chateaux by Jičín’s vicemayor Mr. Jan Jiřička. After this very warm welcoming, company visits for the Business students started. Students were paired up with their Czech buddies or if insisted by the company CEOs by Czech teachers and they accompanied them to local companies that might be interested in the product they would like to sell/export. All students visited 1-3 companies during the two following two days, depending on how suitable the potential business link had been found.

The Tourism students stayed at MOA Jičín premises and received a welcome at Forum of Tourism lead by the representatives of local museum and info centre, local certified guide and tourism expert, one travel agency representative and two teachers from MOA specialized in tourism. In turn, the students presented the hotels/restaurants/travel agencies/companies they represent and experts on tourism provided them with detailed feedback and useful tips.

The travel agencies suggested that to the Dutch companies it might be more challenging to penetrate Czech market as the Czech tourists are not used to camping kind of holidays in large-scale and prefer all-inclusive or package kind of holidays. On the other hand, the market is open and the Dutch companies should use the advantage of originality and unique selling product. They should also focus on family packages and attractions for children and families with children tend to like camping a lot. The Slovak companies presented are more likable to enter the Czech market because of close historical and cultural background and similar holiday preferences. This situation is very similar to the situation which occurred in Slovakia when Czech and Dutch students presented there. After this, the Tourism students had individual sessions with particular experts on tourism acknowledging students whether there is a potential cooperation possible and if not, they gave reasonable arguments.

After lunch the tourism students and a few of representatives went on a guided tour to Jičín’s chateuax. The guide spoke Czech and Czech student translate the information for their Dutch and Slovak colleagues. Jičín has a rich history and the Chateaux is essential for local tourism. The trade students took a guided tour in Svijany brewery – the most famous local brewery which keeps the traditional brewing processes. Excursion to the brewery includes sampling and detailed explanation of the whole brewing procedure. Beer is the most popular drink for the Czechs and a very important trade commodity for Czech industry.

Meanwhile the teachers who did not join the students on their tour worked on IO - The Intellectual Output on “Global citizenship” titled “Young International Entrepreneur” each party presented the chapters they had covered so far and all chapters were discussed in detail.

On Wednesday the 15th February As the Czech Republic has a lot to offer, the students had a choice to spend their day off in two ways – they could visit either Prague and take part in a guided tour prepared by Czech students or to go to Liberec, to see the Ještěd mountain, where they could see local tourism centre focused on winter sports. Students were joined by company representatives and municipality reps. Weather was beautiful on that day so both trips went smoothly and all students gained unforgettable experience.

On Thursday the 16th February More company visits were scheduled for the Business students. The Tourism students continued with their presentations in school premises in front of Touristic information Centre representatives and other experts on tourism both from state and private sector. Later on after lunch the tourism students went to Svijany brewery to take the same tour as the trade students on Tuesday.

Trade students visited a family company HAN, which produces handmade Christmas decorations. Trade students had an unique opportunity to see a handcraft and small Czech business with a huge export potential. After the students completed the last company visit and tourisms students came back from the brewery, they had to prepare for their final presentation on Friday morning, they should have resulted in in a GO or NO GO for their companies. All Dutch and Slovak students processed their findings in a PowerPoint/Prezi presentations for the Friday morning. The teachers met up again to discuss the IO’s.

On Thursday evening the whole group including the head teacher of MOA and municipality representatives had dinner together in a lovely local restaurant Cannonball, which was also part of the project, because it was presented by Czech students.

Friday, the 17th February was the final day of this mobility. In the morning the final presentations were given by the students. Teachers of all three countries gave the students expertise and feedback evaluation. The results of marketing research of the Business students were very interesting and very good. The teachers gave their final speeches and best young entrepreneurs from each country were awarded a small symbolic prize.

Most of the students did really well and succeeded in opening potential business cooperation with the companies they presented for. Some of the students (mostly the Dutch) were so eager to open up international cooperation for their company that they took their own initiative and started organising meetings and addressing potential business partners themselves.

The farewell took place in after lunch. The Slovaks went home by bus and the students from the Netherlands flew back home from Prague.

Jičín, 30.2. 2017
Ondřej Švanda
(English teacher and Czech project coordinator, Masaryk’s Business Academy)


  1. Programme - Slovak Exchange October 2016
    Pdf file attached
  2. List of attandance
    Excel doc attached

created april 2016